by rpc_7b0ltl | Feb 23, 2026
From Orangemen to Riverdawgs — this was a full identity overhaul with teeth. When the Red Deer Lacrosse Association approached me about designing a logo for their recently renamed square the Riverdawgs, I jumped at it. A chance to help a community team reinvent itself...
by rpc_7b0ltl | Feb 13, 2024
The Red Deer Skating Club brand is a medley of many symbols, just like the club – serving figure skaters, performance hockey skaters, first time children and adults. The logo itself is a smooth hockey skate blade and a figure skate blade with picks forming an...
by rpc_7b0ltl | Oct 3, 2023
With the retirement of a longtime Aurora, Ontario family dentist, a younger, new dentist got to restart the practice. We got to contribute to the new brand with a new logo & brand identity design, stationery and website. In addition, we got to design a fun mascot...
by rpc_7b0ltl | Nov 13, 2022
What began as brand coaching turned into an ongoing design and web partnership. After our initial strategy sessions, Fresh Start invested in a new logo identity developed in Calgary. (It’s a sharp mark — credit where it’s due.) Our role was to retrofit their existing...
by rpc_7b0ltl | Apr 13, 2022
We got to rebrand the Red Deer Lions Speed Skating Club, updating them from an old logo that was unwieldy to use and almost impossible to use for clothing and merch. Our objective was to create something that could be used in different ways when the skin suit...
