by rpc_7b0ltl | Nov 20, 2024 | Creative, Fun, Graphic Design, Web Design
AI tools like ChatGPT have completely reshaped how I approach content creation for my business and clients. From producing high volumes of SEO-targeted copy to streamlining revisions and exploring new ways to communicate, the impact has been undeniable—but not without...
by rpc_7b0ltl | Feb 13, 2024 | Graphic Design, Prepress
I’ve been working with pantone for roughly 25 years. In that time Pantone has been a comfortable safe pace. A place where colour nerds could wonk out about 5% differences in hues. Those days seem to be mostly over. Pantone Connect verdict? Pantone Connect is the drunk...
by rpc_7b0ltl | Feb 5, 2024 | Graphic Design, Industry News, Web Design
In the weird world of graphic and web design, finding a design service provider that ticks all the boxes can often feel like navigating a complex maze. Clients in bigger cities Calgary and Edmonton find themselves grappling with a lot of challenges – from...
by rpc_7b0ltl | May 30, 2023 | Graphic Design, Marketing, Web Design
I did a test drive with Photoshop beta’s Generative Fill (AI generated image editing) tools and the results are surprising. I’ve been using Content Aware for years, and it’s basically the little brother to Generative Fill, so I am not totally surprised. Have a...
by rpc_7b0ltl | Feb 20, 2023 | Graphic Design
What is Branding and Why is it Important? Branding is the process of creating a unique identity and way of acting for a company or product, and interacting with staff and customers in ways that reflect this brand. It involves creating an identity: name, logo, tagline,...
by rpc_7b0ltl | Nov 15, 2021 | Creative, Graphic Design
Often in this, the age of in-house emergencies, and easily accessible stock graphics, we move fast. Creative is awkward, and often doesn’t easily fit within an organizations timetables. This is fine, as we do exist in a market economy and we all produce what the...
