A Word on Branding and Identity Standards

In the end, you may get something printed beautifully that is a close, but not exact match. An interesting thing has been coming up lately: how to deal with identity standards. Specifically, colour in relation to identity standards. Many of our clients are now in...

The Uncertain Vagaries of CMYK profiling

Lately we’ve been working with a myriad of suppliers who print a myriad of products. We’ve found out some interesting things regarding printing and colour calibration. The biggest thing it seems, (though unsupported by any empirical data) is that with the...