Hello Letterpress

I recently had the grand task of designing print for my upcoming wedding. There is a lot involved –  it was one of the hardest pieces of design I’ve ever had to do. I knew that there would be high expectations, given my  …sigh… artsy-fartsy nature....
We’re Really Excited.

We’re Really Excited.

It’s pretty amazing. We’ve had a tremendous run of creative marketing pieces this past 6 months. Redpointers have created some stuff that is pretty darn impressive. We’ve written copy, printed brochures, made maps, murals, and continue to crank out...
reTHINKING the Car Commercial

reTHINKING the Car Commercial

OK, so let’s be honest here. Advertising, marketing and design are crafts that constantly drive towards the next “innovation” or the next “big idea”. Market segments are competitive within themselves to attract customers, and these days...
Building Community – Olympic Style

Building Community – Olympic Style

The recent Vancouver 2010 Olympics was quite a ride for just about anyone Canadian. We’ve seen an Olympic result that is record setting and hard not to be proud of. We indeed owned the podium. Canadians banded together in a way I’ve seldom experienced...
The Elephant in the Room.

The Elephant in the Room.

I’ve been thinking a lot over the past couple of months about content. All sorts of content, from brochure text, trade show display lists, and website pages. The old adage goes “content is King”, but from the point of view of many projects, actual...