by rpc_7b0ltl | Jun 29, 2011 | Graphic Design, Marketing
In this age of social media, apps, click ads and online networks, a once immovable bulwark of business is slowly disappearing–the business card. In the “olden days” the mighty rolodex would sit on the office manager or salesperson’s desk–the...
by rpc_7b0ltl | May 3, 2011 | Graphic Design, Marketing, Prepress
Yes. Mistakes happen. Yes. We make them. Mistakes teach designers what they’ve missed, and what they don’t know. Mistakes also give us the opportunity to show integrity, and to make things right. I think mistakes are the single greatest opportunity to show...
by rpc_7b0ltl | May 9, 2010 | Marketing
Today I went to McDonald’s in Red Deer for the first time since an emergency stop on the I15 in Salt Lake in 2003, which was arguably one of the most terrifying experiences of my life – an American McDonald’s – I shudder at the thought even...
by rpc_7b0ltl | Feb 28, 2010 | Creative, Marketing
The recent Vancouver 2010 Olympics was quite a ride for just about anyone Canadian. We’ve seen an Olympic result that is record setting and hard not to be proud of. We indeed owned the podium. Canadians banded together in a way I’ve seldom experienced...
by rpc_7b0ltl | Apr 18, 2008 | Marketing
In the end, you may get something printed beautifully that is a close, but not exact match. An interesting thing has been coming up lately: how to deal with identity standards. Specifically, colour in relation to identity standards. Many of our clients are now in...
by rpc_7b0ltl | Jul 16, 2007 | Marketing
It was hot in Alberta this weekend. Really hot. Likely the most important weekend in the entire year for Tim Horton’s to have Ice Capps for the world. We, like the rest of Alberta, wanted and Ice Capp on Sunday afternoon. But the first Timmies we went to offered only...
